5 Ways MSPs Can Benefit From a Data Center Partnership Blog Feature
Joseph Mileo

By: Joseph Mileo on November 13th, 2018

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5 Ways MSPs Can Benefit From a Data Center Partnership

data center | channel partner

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As technology continues to revolutionize the economy, more and more industries are facing the difficult challenge of expanding their IT infrastructure. Many organizations are simply not equipped with the personnel or expertise to make the changes necessary for them to remain competitive and take advantage of new opportunities. Fortunately for them, managed service providers (MSPs) can provide access to world-class IT services for a fraction of the cost of hiring or expanding their own staff.

But MSPs are only one part of the IT equation. Many organizations need both the services of these providers and the physical infrastructure of a data center. To address this need, many MSPs are forging partnerships with data centers, allowing them to fill that gap and deliver impactful services to their customers.

Here Are 5 Ways MSPs Can Benefit From a Data Center Partnership

1: Cloud Implementation

Migrating data and IT assets from on-premise servers to a cloud-based architecture is a big step for any business. While moving to a big name public cloud provider like Microsoft Azure or Amazon Web Services may not present too many difficulties for a small company just looking for a storage and data management solution, any organization that plans to use cloud-based services or computing power will generally face additional challenges. For many of these companies, a purely public cloud isn’t even an ideal solution. They may need to implement a hybrid or multi-cloud that will give them more control over their data assets while still making use of valuable cloud services.

When these companies turn to an MSP to implement their new cloud-based IT infrastructure, a good data center partner can help make that process much easier. From the MSP’s standpoint, working with the same data center location allows it to build and cater its services around the capabilities of the data center. The ongoing relationship breeds trust and familiarity between the two, helping the MSP to deliver better services as a result. After implementing a number of solutions through a data center site, the MSP will be able to assure deployments that are as smooth and trouble-free as possible. From the client’s standpoint, the MSP’s data center partnership streamlines costs. Rather than going through the hassle of finding a data center that suits their needs, the organization can rely on the MPS’s partner to deliver the services they’ve been promised.

2: Support

Keeping any IT infrastructure up and running is a daunting task. By working with a data center partner, MSPs can become familiar with the ins and outs of the facility’s network and lean on the data center’s technical expertise when they encounter problems they can’t resolve on their own. This is crucial for MSPs looking to offer a range of bundled services to their clients. They need to know that they can trust the infrastructure providing the backbone to those services, and they need to have confidence that they’ll have some measure of recourse when something goes wrong.

Data centers benefit from partnerships with MSPs because these providers bring them business. Lending vital technical support to MSPs when they need it keeps clients flowing into the data center location, providing plenty of incentive to troubleshoot problems. An MSP may not be able to provide 24x7x365 in-person support, but a data center can. By cultivating a strong partnership with these facilities, MSP personnel can enhance their responsiveness by coordinating with data center professionals.

3: Compliance

Regulatory compliance can be a huge challenge for organizations across a wide range of industries, but MSPs face particular challenges on this front. When they take over IT services for their clients, they also take on much of the responsibility for ensuring that the business adheres to all compliance requirements. Managing on-premise data centers or working with multiple vendors can create a real headache for MSPs, forcing them to devote substantial time and resources to making sure they’re fully compliant with relevant regulations.

By partnering with a data center location committed to strict compliance standards, MSPs spend more energy developing and delivering innovative services to their clients rather than managing every aspect of regulatory compliance. They can also pass this peace of mind on to their clients, providing an additional layer of protection against the possibility of violations and expensive fines.

4: Referrals

Just as MSPs bring new clients to data centers, a thriving data center environment creates ample opportunities for MSPs to pick up new customers. A data center location looking to help a client roll out a new cloud deployment need only turn to a familiar MSP partner to provide those services. For MSPs looking to break into new markets and industries, data centers are ideal partners for helping promote their services to clients that may not be familiar with the advantages of working with an MSP.

5: Transparency

The familiarity that comes from working with a data center partner on an ongoing basis is valuable for MSPs looking to deliver a comprehensive view of IT operations to clients. A good data center offers business intelligence software platforms that allow their customers to monitor how their assets are being managed at any time. By working with a data center over time, MSPs can gain expertise in this software and provide their clients with high levels of responsive service.

Partnering with a data center site allows MSPs to expand the range of services they offer to customers and also enhance their own bundled services. With MSPs increasingly handling cloud implementation and ongoing data management, developing a relationship with a good data center partner can bring tremendous benefits. In a crowded industry, these relationships can provide an MSP with a crucial competitive advantage.

Partnering with a data center site allows MSPs to expand the range of services they offer to customers and also enhance their own bundled services. With MSPs increasingly handling cloud implementation and ongoing data management, developing a relationship with a good data center partner can bring tremendous benefits. In a crowded industry, these relationships can provide an MSP with a crucial competitive advantage.
 
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About Joseph Mileo

Joe Mileo is the Vice President for Alliance Channel Development and Service Provider Sales for vXchnge. Joe is building and continues to revamp a successful and strategic channel business for vXchnge.

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