Why Data Centers Are the Foundation for Cloud Resellers Blog Feature
Joseph Mileo

By: Joseph Mileo on November 7th, 2018

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Why Data Centers Are the Foundation for Cloud Resellers

cloud services | channel partner | data center

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As more and more companies turn to cloud-based solutions for their infrastructure needs, cloud resellers and managed service providers (MSPs) have reaped the benefits. By purchasing and rebranding cloud products and services, these companies have delivered a variety of options to customers looking to make the transition from on-site IT solutions to cloud-based alternatives.

While many resellers turn to large cloud providers like Amazon and Microsoft to purchase cloud resources, data centers present huge opportunities for companies looking to bundle a broad suite of services to deliver to customers. Here are just a few ways data centers provide a foundation for cloud resellers.

Why Data Centers are the Foundation for Cloud Resellers

Connectivity

Without the ability to connect to the range of services customers expect, a cloud platform doesn’t amount to much more than an offsite data storage solution. Data centers provide cloud resellers and MSPs with a ready-made marketplace filled with cloud service vendors and internet service providers, all of them enabled with a single cross connect. When bundling services, cloud computing resellers can choose from a wide variety of competitively priced options, allowing them to cater offerings to the specific needs of each customer. As a multi-tenant environment, carrier neutral data centers make it easy for cloud computing resellers to adapt to market trends and quickly provision services without getting locked-in to long term commitments.

Scalability

Whether a reseller is just starting off or looking to branch out to offer new services, they need to consider how they’ll be able to scale their business over time. Just as data centers provide excellent scalability options to their colocation customers, they also give cloud resellers the ability to rapidly expand when the opportunity for growth presents itself. This easy scalability allows resellers to better predict how they can react to changing customer demands, adding new services as needed and working with a data center partner to make any transaction as seamless as possible.

Reliability

Uptime is everything for cloud customers. When servers go down, they have the potential to drag entire companies down with them, potentially costing millions and inflicting lasting brand damage. The last thing a cloud reseller wants to deal with is a cloud provider that can’t deliver reliably high uptime. That’s why top tier data center partners are often the best option for cloud computing resellers and MSPs. Data centers are committed to delivering the highest possible levels of uptime, with the leading facilities striving for greater than 99.99999% uptime. A good data center partner can give cloud resellers the peace of mind they need to keep their focus on their own services rather than questioning whether or not their customers will be able to access those services.

Security

Protecting vital customer data and assets from cyberattack is a major concern for any cloud reseller. Just as unexpected downtime can leave a business reeling, DDoS and malware attacks can cripple services and inflict lasting damage on a company’s reputation if critical data is compromised. While cloud resellers may offer a variety of security measures as part of their bundled services, they also have the added benefit of working within the well protected environment of a data center. From blended ISP DDoS protections to cyptographic key generators, data centers offer a wide range of security solutions that cloud resellers can incorporate into their own packages, allowing them to pass those assurances on to their customers.

Compliance

Handling sensitive customer data is a huge responsibility. Meeting the wide range of compliance regulations placed upon various forms of data can be a major burden on cloud resellers. Fortunately, a good data center partner can ease much of that regulatory burden by providing services backed up by key certifications that assure compliance. From financial reporting (SSAE 18) to healthcare standards (HIPPA/HITECH), data center certifications allow cloud resellers to provide their customers with reassurance that their data will be handled in accordance with all legal requirements.

Data centers are more than just a source of cloud services for resellers and MSPs. They’re essential partners who can help them assemble and deliver the services customers need for business success. With a good data center on their side, cloud resellers can spend their valuable time and resources innovating to develop new strategies that leverage available infrastructure resources to add value to their clients.

Data centers are more than just a source of cloud services for resellers and MSPs. They’re essential partners who can help them assemble and deliver the services customers need for business success. With a good data center on their side, cloud resellers can spend their valuable time and resources innovating to develop new strategies that leverage available infrastructure resources to add value to their clients.
 
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About Joseph Mileo

Joe Mileo is the Vice President for Alliance Channel Development and Service Provider Sales for vXchnge. Joe is building and continues to revamp a successful and strategic channel business for vXchnge.

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