Larger more frequent attacks increase business risk requiring 'Smarter' Solutions
2017 is set to be the year of the DDoS. Deloitte warns that this year DDoS attacks will become far more sophisticated, requiring innovative measures to prevent your business from becoming the next victim. From 2013 to 2015, the average DDoS attack increased 30 percent in size. However, 2016 saw the first two attacks running at greater than one terabit per second.
Attacks aren’t just getting bigger, but also longer in duration. Kaspersky researchers uncovered a DDoS attack that ran for longer than 12 days. Deloitte estimates that we’ll see at least one of these large-scale attacks every month. That’s a new frontier in the world of tech security.
The primary enabler of new, larger attacks is the proliferation of internet connected devices. All told there were 6.4 billion IoT devices connected to the Internet in 2016. That’s slated to grow to 200 billion by the end of the decade. The Internet of Things isn’t the problem per se. But this quantum leap in connectivity opens up new security challenges. Every new connection opens a potential point of entry for malicious hackers, one your business needs to seal. Furthermore, each device hacked can be added to a massive botnet, offering new levels of computing power. This new generation of attacks must be stopped off-premises before they can get to your data center.
The average cost of a DDoS attack is over $100,000. For a larger business, the cost is likely to be closer to $1.6 million. Further losses due to brand reputation can be more difficult to quantify. Approximately 14,500 domains stopped using Dyn as their DNS service after the large attack in October of last year. That’s about 8 percent of their business. Forget the cost of an individual DDoS. Can your business afford to take the kind of long-term hit Dyn took?
Malicious hackers remain well aware of the cost of a DDoS. Last month British financial giant Lloyds Bank got hit. The hackers had a simple demand: $93,600. Hackers know this is a pittance compared to what a DDoS attack might cost the company if successful. And many times, the DDoS isn’t even the point of the attack. Rather, the DDoS distracts a security team while more serious breaches of security take place.
So how do you protect your company, your customers, and your data? Redundancy mitigates the impact of all these new connections. Even if there is a breach in security, your system will remain up for the duration. And our early, off-site detection systems make such a breach significantly less likely.
It’s time for a bold new approach to client data protection. vX\defend offers the flexibility and versatility your business needs in this new age of cyber attacks. We’re changing the rules of the game.
As the Growth Marketing Manager at vXchnge, Blair is responsible for managing every aspect of the growth marketing objective and inbound strategy to grow the brand. Her passion is to find the topics that generate the most conversations. If you have a topic idea, feel free to reach out to Blair through her social platforms.