How Top Cloud Companies Grew Their Revenue During COVID-19
By: Kayla Matthews on May 25, 2020
The COVID-19 pandemic has stalled or severely impacted business growth potential for numerous sectors and companies. Cloud providers are among the lucky entities still thriving. Here's how the top companies kept succeeding, and what businesspeople can learn from their actions.
Cloud Providers Give Stability in Uncertain Times
Recent coverage from Synergy Research Group showed that first-quarter 2020 results indicated Amazon Web Services (AWS) accounted for 32% of the cloud market, with Microsoft Azure in second place with 18%
John Dinsdale, one of Synergy Research Group's chief analysts, shed some light on why cloud computing solutions are still in demand: “For sure the pandemic is causing some issues for cloud providers but, in uncertain times, the public cloud is providing flexibility and a safe haven for enterprises that are struggling to maintain normal operations."
He continued, "Cloud provider revenues continue to grow at truly impressive rates, with AWS and Azure in aggregate now having an annual revenue run rate of well over $60 billion." The cloud companies experiencing the most success successfully proved to current and potential customers that they offer reliability when so much else in the world seems unsettled.
Causing customer confidence starts by demonstrating that existing infrastructure can handle the new requirements COVID-19 caused. More people are now working from home. They're also using the internet more frequently to stay in touch with loved ones. All businesses have a higher likelihood of succeeding by examining customer needs and ensuring their services or products can meet them.
Daryl Plummer, a distinguished VP analyst at Gartner, explained, "The reliance on videoconferencing and collaboration tools has stressed the limits of back-end supporting services, while also increasing network traffic volume. However, cloud providers with robust and redundant architecture, as well as disaster recovery plans to respond to such a crisis, are successfully managing in this new normal."
Amazon Web Services (AWS) Highlighted Its Broad Relevancy
One reason why Amazon Web Services (AWS) is among the cloud providers maintaining dominance is that it provides real-life examples of organizations using it to continue operations. A post from Amazon's official blog discussed how many companies at the international, state and local levels depended on AWS and other Amazon offerings.
For example, the Slack messaging platform runs on AWS. In March alone, users nearly tripled the rate of integrating other software tools in Slack. Another recent event detailed in the blog was that Slack recently set a record of 12.5 million simultaneously connected users, with average active usage surpassing one billion minutes per weekday. Another case Amazon outlined involved hundreds of city government employees working from home in Italy via AWS.
People do not want vague promises about how service providers can help their enterprises. They want past, specific cases of impressive outcomes. When decision-makers have evidence of cloud computing solutions at work, it's easier to envision the potential benefits they could get. Amazon provided a wide assortment of examples, showing its usefulness.
Microsoft Azure Angled Itself as a Helper During Hard Times
Microsoft Azure takes a similar approach to gain a top-of-mind position with its audience, but a slightly more specific one. It's offering in-depth case studies of companies who faced challenges and depended on Azure to overcome the obstacles.
One of them detailed Zuellig Pharma, a company that distributes medical supplies and drugs to more than a dozen countries. Mandatory lockdowns across the world affected 350,000 of the enterprise's clients and millions of patients. The company successfully pivoted to focus on using the cloud to compensate. It says Azure allows it to meet customers' needs now and prepare for future requirements.
Google Cloud Created a COVID-19 News Hub
According to the Synergy Research Group coverage cited earlier, Google Cloud accounts for 8% of the cloud market. It's in third place behind AWS and Azure, but still doing well in today's marketplace.
It catered to current customers and people interested in its services through a dedicated COVID-19 news hub that helps people get the information they need, including how companies benefit from Google's cloud-based services during COVID-19. The content collection is a subtopic within the landing page for the brand's general updates. Giving people information this way keeps them abreast of developments.
When people research cloud computing solutions, they don't want to waste time hunting for reputable information. Google Cloud addresses that reality.
Learning From These Cloud Providers
Regardless of if businesses sell cloud-based products, they can tap into the teachings of the top cloud computing companies above. All took decisive steps to show the public they're ready and able to give ongoing, valuable support during the coronavirus pandemic. Instead of only making promises, they back up the assertions with real-life examples of success. Following suit could help enterprises of all kinds gain ground.
About Kayla Matthews
Kayla Matthews writes about data centers and big data for several industry publications, including The Data Center Journal, Data Center Frontier and insideBIGDATA. To read more posts from Kayla, you can follower her personal tech blog at ProductivityBytes.com.