In today’s fast moving, hyperconnected economy, a company’s IT solutions can either empower it to compete in increasingly crowded markets or hold it back. Developing a strategy for technology infrastructure is no longer just a concern for large-scale enterprises, but also for the smallest businesses. If an organization doesn’t have a plan in place to address its future data and computing needs, it can be caught in a situation that makes it impossible to respond to changing circumstances or take advantage of unexpected opportunities.
For many small businesses, building and maintaining a private data center is a capital expense that’s simply beyond their means. Even if they are lucky enough to build out an existing property rather than breaking ground on an entirely new facility, the estimated cost of building a data center is about $200 per square foot. Installing fiberoptic cables to ensure the fastest connections with minimal latency can cost over $10,000 per mile to reach the business’s location.
But that’s just the initial cost. Infrastructure maintenance, around-the-clock monitoring, staffing, and additional cooling equipment can significantly increase a data center’s total-cost-of-ownership (TCO). The average lifespan of a server is about 3-5 years, depending on usage patterns, and costs between $3,000-$5,000. Small businesses often can’t afford to build for their future needs because it doesn’t make financial sense to invest in expensive hardware that’s going to sit around collecting dust until it’s needed.
Fortunately, that’s where data centers can help.
For a typical small business, a data center offers an ideal answer for their IT infrastructure requirements. Whether a company decides to colocate its own hardware in a facility or utilize data center as a service (DCaaS) plans to maintain flexibility, data centers can provide a cost effective IT solution that can be scaled quickly and effectively.
The amount of data being generated is increasing every year at a staggering pace, prompting many people to wonder where all that information can possibly be stored. As more and more companies begin utilizing internet of things (IoT) devices and edge computing strategies, data collection will present them with significant challenges. Since most of the data gathered by IoT devices and customer-facing applications is unstructured, organizations may not be able to separate business critical insights from irrelevant noise. Even if they do have the ability to sort through that data using powerful analytics (more on that in a moment), some data will need to be stored for later use or analysis. Legal obligations may also require them to hold information for a set period of time before it can be deleted, forcing the company to maintain sufficient storage capacity as a pure expense.
For a small business operating its own servers, storage restrictions create a hard boundary it can’t grow beyond without significant additional investment. Even if the company could afford to buy new servers or build a new data facility, every moment from the decision to make that investment to the time those new resources are finally up and running represent lost growth opportunities. When using a data center to address its storage needs, a small business can increase their capacity quickly and easily by adjusting their current plan to accommodate their anticipated workflow. Even if a small business has sufficient storage, it may also turn to data centers for effective data backup solutions.
Of course, data storage is only one piece of a company’s IT infrastructure puzzle. As mentioned earlier, much of the data companies gather is unstructured and difficult to read or analyze. Consider all the information taken in by a social media application or a mobile device. There are certainly a lot of potential insights to be found in that data, but finding them means analyzing terabytes (or more!) of raw information to identify relevant patterns and tendencies. Sophisticated algorithms and machine learning software can draw valuable insights from this data, but they require a lot of computing resources to do it.
By purchasing additional cloud-based computing assets from a data center as part of their ongoing services, even small businesses can deploy the same “big data” analytics that used to be limited to the biggest companies in the market. For a small business, adding extra computing resources on demand through a data center allows them to improve their productivity and expand services rapidly, without having to wait weeks or months to get new infrastructure in place. Even better, if the company’s computing demands cycle based on annual activity, it can structure its data center plan accordingly to account for these usage patterns. That means it won’t be stuck paying for computing resources it doesn’t need.
Carrier-neutral data centers offer a wide range of connectivity options, allowing organizations to custom build their infrastructure needs from the ground up and rearrange them on the fly. With multiple ISP carriers to choose from, companies can select (or change) partners based on their current and future bandwidth needs, or choose to use a blend of providers for better reliability and security. They can also select from a range of public cloud providers or elect to structure their own hybrid or multi-cloud architecture all within the data center environment.
The open infrastructure of multi-tenant facilities provides a wide range of complex solutions that can be integrated seamlessly to suit small business data center requirements. There’s no worrying about whether systems and services will be compatible because the data center’s infrastructure was designed with connectivity in mind. In the event of difficulties, a small business doesn’t need to worry about hiring new IT staff to implement changes because its data center will have experienced personnel on hand to address whatever problems arise.In the long run, a data center presents a cost-effective solution that allows any small business to spend more time thinking about how to use their IT infrastructure to drive their business rather than how to implement the technology assets they need to grow. While large companies may still have good reason to build private data centers and maintain their own IT infrastructure, for the majority of small to medium-sized businesses, partnering with a good data center gives them the flexibility to adapt to changing demands and maximize their existing resources to compete in a crowded mark
Ernie Sampera is the Chief Marketing Officer at vXchnge. Ernie is responsible for product marketing, external & corporate communications and business development. Ernie brings over 26 years of marketing, sales, channel distribution, program management, strategic alliances, and business development experience to the company. Prior to joining vXchnge, Ernie was Senior Vice President & Chief Marketing Officer at Switch & Data. Ernie has also held executive marketing and development positions with AT&T IBM, UNISYS, and the American Medical Association.