Why vXchnge Went to Philly (and How It Affects the Community)
By: Blair Felter on August 18, 2015
According to a recent Cisco report, by 2019 there will be 3.9 billion global Internet users and 24 billion networked devices. These could include anything from smoke alarms, appliances, home thermostats, to surveillance cameras, all sending data over the Internet—and most of this data is accessible in real-time using smart phones.
Mobile Internet is also on the rise. “By 2019, more than 14 percent of monthly IP traffic will derive from cellular connections, and 53 percent of monthly IP traffic will come from Wi-Fi connections globally, making differentiated and monetizable mobile strategies more important for all service providers,” says Doug Webster, Vice President of Service Provider Products and Solutions Marketing at Cisco. In order for this level of mobile Internet connectivity to happen, more workloads will need to be moved to the cloud.
Cloud computing in its various forms is expected to take away rolls from traditional data centers. However, at the same time cloud computing is the fuel that will grow cloud computing data centers in the future. According to the Cisco Global Cloud Index, by 2018, more than 78% of cloud-based workloads will be processed in cloud data centers. Only 22% will be processed within traditional data centers. How are providers like vXchnge reacting to this new reality? The need for distributed infrastructure becomes critical as companies that are scattered across the globe need to have low latency access to their users wherever they are located.
Take for example Uber. Data is transferred between Uber’s systems and the smart phones of their drivers. In order for this data to be useful, it has to come in quickly helping drivers find passengers in real time. This is why the data center location has a real impact on the application performance and user experience of both drivers and riders. This is one example of why vXchnge has 15 data centers across the United States today. Our most recent data center is in Philadelphia, Pennsylvania. Now, you might be wondering why we would pick a market in Philadelphia.
For starters, Philadelphia’s one of the top five cities in the United States. Its geographic proximity to Northern Virginia and the DC area make it possible for it to service areas outside of Philadelphia. However, for some applications, it is no longer acceptable to serve Philadelphia from New York or even DC, it becomes necessary to serve Philly from Philly.
Need a use case? In a recent podcast entitled “The Data Center: Getting a Distributed Infrastructure Right.” vXchnge’s John Panzica explains that SAP HANA recently announced a deal with the National Hockey League (NHL). The NHL has 30 teams with 23 active players and roughly 50 players in contract with each team. They track stats associated with each player. Some good examples might include how many off sides, goals, and minutes per player on the ice. Let’s assume they track 30 to 50 different metrics per player (this number may be conservative). If you multiply this times the history of the league and every player for every team, you’re looking at tens of millions of records that are changed second by second as people watch the games. This data allows NHL fans to sit at home and pull up real-time online stats for each of the players as they watch the game. SAP uses HANA to process all of this data. It allows users to get data in real time. This is a classic use case of needing a distributed infrastructure to give users low latency, real-time data.
This is a powerful example of why vXchnge created a data center in Philly. vXchnge would like to introduce our new Philadelphia data center, ready to provide this type of low latency, real time data to the Philadelphia area.
Below are a few photos to give you a better sense of our new Philadelphia data center. Incidentally, this data center marks vXchnge’s fifteenth data center throughout the United States.
About Blair Felter
As the Marketing Director at vXchnge, Blair is responsible for managing every aspect of the growth marketing objective and inbound strategy to grow the brand. Her passion is to find the topics that generate the most conversations.
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