Today’s retailers rely on their IT infrastructure to gather and manage data from a wide range of sources.
From mobile applications and survey research to purchasing patterns and search history, consumer data in all its forms contains a treasure trove of actionable insights that can be used to identify trends and take advantage of new business opportunities.
Managing big data is no easy task. Retail companies need to have a reliable infrastructure in place to ensure data availability and protect the sensitive private information of their customers. Their networks must handle data from end to end of business operations, gathering it at the edge and moving it through various stages of storage, analysis, and execution to make the most of its potential.