Modeling has shifted noticeably after 2020, shaped by social media influence, global conversations about representation, and nostalgic comebacks that pull in massive audiences.
Industry attention now gravitates toward figures who bring cultural crossover moments, transparency, and personality-driven visibility.
Their names currently receive a wave of interest due to their influence and strong connections with audiences.
Let’s see what those names are.
1. Bella Hadid
Bella’s return after stepping away for health and wellness created a major cultural moment that reshaped industry attention around her.
Her 2024 Victoria’s Secret Fashion Show appearance signaled a confident restart that many fans had been hoping to see.
Renewed visibility brought forward conversations about resilience and personal care.
In October, Bella Hadid debuted her updated “supermodel blonde” look on the 2025 Victoria’s Secret runway, a soft golden tone inspired by ’90s icons and refined by her longtime colorist.
Certain elements of her comeback deserve structured focus:
- A refreshed physical presence that surprised many runway watchers
- Stronger public connection due to her honesty about her chronic illness
Her audience is emotionally invested, fueled by gratitude for her openness and willingness to share personal challenges.
2. Naomi Campbell
Naomi Campbell remains one of the most enduring and influential figures in fashion, continuing to stay in business for a very long time.
We can be sure there will be more appearances and meaningful collaborations from her in the future.
This year, she made standout appearances during Paris Fashion Week Fall 2025, continuing her long-standing relationship with top luxury houses.
She was also a presenter at the 2025 CFDA Fashion Awards, where she advocated for continued industry diversity and the recognition of trailblazing talent.
Her voice carried weight not only on the runway but also in public discussions around beauty standards, longevity, and inclusion in fashion.
In addition to her public appearances, she collaborated with renowned photographer and filmmaker Eric Michael Roy, whose bold editorial style provided a powerful visual platform to showcase Naomi’s charisma.
Roy, known for his painterly approach to photography, often uses hand-crafted backdrops from Gravity Backdrops, adding depth and cinematic warmth.
3. Alex Consani
Alex gained early attention as a transgender model at the age of 12, long before her online presence amplified her image globally.
Short-form humor, expressive style, and runway-ready confidence turned her into a generational figure for young fashion followers.
VS 2024 marked a breakthrough moment that connected her digital influence with traditional casting.
Her growing influence becomes clear once her strengths are laid out in continuous form. Viral comedy fuels her connection with Gen Z, creating moments that circulate quickly and spark constant conversation.
Fearless styling choices draw attention from audiences and major labels alike, giving her a bold visual identity that people remember.
A talent for blending creator culture with high-fashion credibility enables her to transition smoothly between online entertainment and industry-focused settings, thereby expanding her presence across both spaces.
4. Gigi Hadid
Gigi continues to appear in major runway seasons while juggling motherhood and a co-parenting dynamic with Zayn Malik.
Her natural ease in shifting between high-profile campaigns and relatable public moments keeps her connected with audiences across many age groups.
Designers praise her for her strong work ethic, polished delivery, and professional consistency.
Her current presence can be seen through several core strengths:
- Steady booking rate with top-tier brands
- Clear communication style that photographers and editors value
- Broad audience loyalty shaped by an honest, grounded personality
Career stability remains anchored by long-term relationships with major houses and a global fanbase that supports her both personally and professionally.
5. Paloma Elsesser
Paloma built a respected presence through editorials and advocacy centered on body positivity.
Her 2024 Victoria’s Secret moment served as a defining achievement, celebrated by those who wanted to see broader representation in major runway productions.
Just recently, at the 2025 CFDA Fashion Awards, she turned heads in a custom Simkhai ensemble featuring a halter top made entirely of seashells and a flowing silk skirt.
Many credit her with pushing conversations about body image into more honest and grounded territory.
Her impact becomes even clearer when these aspects of her rise are considered. She built strong editorial roots through collaborations with iconic photographers, which helped define her presence.
She also shaped conversations about natural beauty, using her visibility to push that discussion forward.
Her voice resonates across interviews, panels, and creative projects, widening her presence across fashion spaces and cultural discussions.
6. Vittoria Ceretti
Vittoria Ceretti has become one of the most consistent and sought-after faces in high fashion, admired for her striking features, timeless elegance, and versatility across editorial and runway settings.
In 2024 and 2025, she remained a fixture in major fashion weeks, walking for brands like:
- Chanel
- Fendi
- Versace
At the same time, she also landed major beauty campaigns and magazine covers that solidify her global appeal.
For instance, in 2025, she became a face of Max Mara’s Spring 2025 campaign. The partnership further solidified her presence in both editorial and commercial fashion spaces.
She also gained additional mainstream attention in 2023–2024 due to her rumored relationship with Leonardo DiCaprio, which pulled her into broader pop culture conversations.
However, her career remains firmly rooted in her fashion achievements, not celebrity gossip.
7. Adriana Lima
Adriana’s 2024 return to Victoria’s Secret drew excitement across generations of fans who grew up watching her earlier work.
This year, she had a little celebration of sorts. 2025 Victoria’s Secret Fashion Show marked Adriana Lima’s milestone 20th appearance with a brief retrospective and behind-the-scenes look.
Her ongoing partnerships with Puma, Maybelline, and IWC help maintain her strong international visibility, even though she wasn’t present in Victoria’s Secret for years.
Many admire her ability to balance motherhood, long-term industry relationships, and a consistent public presence.
Current projects show that she remains a source of excitement for designers, casting directors, and long-time fans who followed her earlier career.
8. Anok Yai
Anok became a major force after opening a Prada show, marking a historic moment that instantly elevated her status.
Her 2024 Victoria’s Secret debut brought her into conversations among commercial audiences who may not follow runway seasons closely.
Editors, photographers, and creative leads frequently highlight her as one of the most influential faces in modern fashion.
Several features help understanding her rise:
- Strong editorial presence shaped by bold imagery
- Consistent booking across both high fashion and commercial work
- A distinctive presence that captivates creative directors
Her momentum continues to accelerate due to striking visual impact, consistent professionalism, and a growing audience captivated by her work.
Summary

Each model on this list reflects a different form of influence, ranging from comeback narratives to viral visibility and cultural symbolism.
Social platforms, shifting beauty expectations, and renewed interest in storytelling have reshaped who captures public attention.
Future modeling trends appear driven by personality, expressive individuality, and a wider range of identities gaining prominent space.
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